Tri-State Memorial Hospital Announces Evolved Brand
Tri-State Memorial Hospital announced the evolution of its brand, shortening their name to TriState Health, at their Ribbon Cutting for their new inpatient and dietary wing. The new name and brand puts more emphases on “health” as they continue to partner with the community through their health journey.
“The healthcare system is ever-changing,” said Kym Clift, Chief Executive Officer for the newly named TriState Health. “At TriState Health we believe that we have a significant role in the health of our community, and the unveiling of our updated name is a public acknowledgement of that core belief. We challenge ourselves daily to bring innovative ideas, advanced technologies, and simple human kindness to improve the lives and health of our patients, and their families.”
Since its beginning over 65 years ago, TriState has risen to the challenge of meeting the growing healthcare needs of this community. New services have been introduced, primary care and specialty providers have been recruited to the valley, and services in radiology, urology, pain management and surgery have been expanded. And now their new inpatient and dietary wing is set to see their first patient in the space, June 2023. The name has changed, but TriState’s decades long commitment to the health of the region has not. TriState Health retains the same mission, vision, and values, remains locally owned and operated and is overseen by volunteer community board members who remain committed to the mission.
“The new logo combined with the launch of our announcement campaign embodies the culture of TriState,” said Rebecca Mann, Director of Marketing & Communications for TriState Health. “It showcases our employees, who are the heart of our facility. Together we are Tristate Health, and together, we are committed to delivering better, more compassionate healthcare, so everyone in our community can live in a better state of health.”
The TriState Health logo is representative of the physical, mental, and social components of health and well-being, with colors that are reflective of nature and sky, and represent purity and health.
A planned rollout of the new name that includes signage will begin soon and be phased over the coming months.